Staples has reinvented itself as the working and learning company and wanted a fresh campaign to announce it to Canadians. Late in the game, it was decided that they also wanted to engage a celebrity and Howie Mandel was signed on. This campaign was conceived, refined, shot, cut and launched in 10 weeks.
Agency: Jackman Reinvents
Creative Director: Rachel Abrams
Art Director: Deborah Prenger
Director: The Perlorian Brothers
Editor: Griff Henderson
Music: Pirate
