staples back-to-school
Staples has long been the back-to-school destination for parents and their kids. However, COVID lockdowns and Amazon had endangered their position. This campaign reinforced Staples as the back-to-school authority by showing that they understand and celebrate the small joys of going back to school in 2021.
Agency: Jackman Reinvents
Creative Director: Marissa Mastenbroek/Tony Lee/Rachel Abrams
Art Director: Marissa Mastenbroek
Producer: Jennifer Selsky
Director: Dominique Van Olm
Editor: Matt Dell
Music: Pirate
