It’s rare that a client has a strong point-of-view and wants to cause a ruckus. I was fortunate to have found one in the Service Employees International Union Healthcare (SEIU). They represent more than 60,000 front line workers in hospitals, home care, nursing and retirement homes. And they were fighting mad at the Ford (Ontario) government’s cuts to the healthcare sector. This was all before COVID exposed the horrendous lack of funding and regulatory oversight that has been endemic in long-term care. A feisty client willing to call out bad behaviour on behalf of healthcare workers? Bring it on.
Client leads: Jill Engleman, David Herle
Art Director: Brian MacDonald
Producer: Sharon Nelson-Bailey
Production co.: Suneeva
Director: John McDougall
Editor: Mark Hajek
