This project began with a simple request from an old friend and colleague, Natali Tofiloski, to write a script. She was helping her client, Ryerson University, in their ongoing efforts to combat hate and discrimination. They wanted a video of a victim of anti-Asian hate to tell their story But of the thousands of people of Asian descent who had reported incidents, virtually none were willing to go public. So, Natali was stumped. But that gave me all I needed to know to create this campaign. The other barrier was an extremely tight budget. Friends in the ad industry came to our rescue, generously pitching in with tremendous skill and passion. These are 2 of 12 videos we made together.
Client lead: Natali Tofiloski
Art director: KP Anderson
Producer: Sharon Nelson-Bailey
Production Company: David Tennant Films
Director: David Tennant
Director of Photography: Alex Bros
Casting: Jigsaw Casting, Shasta Lutz
Sound Design: Thomas Neuspiel & Andrew McCready
Mix: Andrew McCready
Sound + Picture post facility: Toast + Jam
Editor (Scream): Sai Shanmugarajah
Editor (Microphone): Matthew Dell
Colourist: Gary Chuntz
Executive Producer: Grant Pye
Production Manager: Matt De Luca
