Black Friday is the epitome of rampant consumerism. Giving Tuesday is society’s attempt to relieve the hangover guilt of all that spending. Princess Margaret Cancer Foundation, with the help of strategist, Jay Chaney, wanted to pre-empt the spending season with a campaign that asked shoppers to give before they emptied their wallets. So, we created these digital posters that appeared in malls and at Yonge-Dundas Square the week leading up to the biggest sales day of the year.
Strategy: Jay Chaney
Art Director: KP Anderson
Production: Jason Rooney
