This work launched a new campaign in the U.S. for Gain laundry detergent. Proctor & Gamble have a reputation for stifling creative, but they are one of the best clients that I have worked for and I am very proud of Barbara Lippert's comments in Adweek: “It’s a breakthrough for the category, as not only are there no blood or grass stains in sight, but neither are there washer and dryer.” “It’s pretty kinky for P&G, and also pretty funny.”“It’s a fresh idea, nicely executed.” The campaign also won a silver Effie and has since been used in Canada.
Art Director: Frank Lepre
Creative Director: Heather Chambers
